This is part three of our digital marketing predictions for 2016 series. As we expect to see with content marketing and automation, 2016 will be the year that the field of analytics truly grows up and earns a seat at more than one proverbial table. Analytics and business intelligence will mesh with everything from marketing and […]
Far too frequently companies fail to see the enormous asset they have available in their own data. A study by Adobe revealed that companies that take a data-driven approach to marketing had a conversion rate that was almost 10 times higher than less data-driven companies. The opportunity to use your site’s data for making data-driven […]
According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]
The doom and gloom: If you have indulged in any of the #mobilegeddon hype you may have seen dramatically foreboding predictions including: plummeting search rankings, crashing organic traffic, loss of market share and even the threat of disappearing from Google altogether.