Visual Storytelling Trends in 2016

What's New or the Same?

The New Year brings resolutions, predictions and a desire to explore everything new. Visual storytelling remains new and old in the marketing and communications mix, claiming center stage as the “next big thing” in every communication-related field, from content marketing and graphic design to data journalism and digital media. Visual storytelling dates back to the […]

Facts Tell, Stories Sell

Stories Compel Audiences to Take Action

Edward Richards was 27 and graduating from Yale with a master’s degree in chemical engineering. He would join the family business, marry his college sweetheart and move home to Tennessee. Edward didn’t count on the recession eroding the government contracts that comprised much of his family’s business. When the company closed, Edward responded by sending […]

Smartphones: Friends or Foes During Presentations?

Dealing with smartphone distractions My husband and I recently joined 22,498 foot-stomping country music fans for George Strait’s final tour, “The Cowboy Rides Away.” Our children gave us the tickets as gifts and purchased seats in the top row of the first section, providing a panoramic view of Rupp Arena, the celebrated home of Kentucky […]

Once Upon a Time …

Storytelling appeals to audiences of all ages  I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse.  Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust […]