The sun is shining, birds chirp and spring flowers sway in the breeze. You sit at your computer and stare out the window – willing nature’s bounty to bring inspiration. Yet, another 20 minutes pass without a single sentence flowing from your brain and through your fingertips. You feel stuck, stalled and frustrated, believing every […]
“Oh, my aching back!” “Boy is my neck stiff!” If you’ve ever uttered these words (and who hasn’t), you are a victim of the effects of poor posture. Your mother and teachers knew that sitting up straight is important. What they may not have known was how proper posture can positively impact productivity.
A “case study” in the context of marketing is an analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.” — Lee Odden, CEO of TopRank Marketing and editor of Online Marketing Blog
The New Year brings resolutions, predictions and a desire to explore everything new. Visual storytelling remains new and old in the marketing and communications mix, claiming center stage as the “next big thing” in every communication-related field, from content marketing and graphic design to data journalism and digital media. Visual storytelling dates back to the […]
He was less than remarkable at birth, a bay foal with a faint star born on Groundhog Day – one of thousands of Thoroughbreds foaled in Lexington’s Bluegrass Region in 2012. Although his sire had surged to second place in the 2009 Kentucky Derby, the colt’s dam was nondescript. She was purchased for a modest […]
Edward Richards was 27 and graduating from Yale with a master’s degree in chemical engineering. He would join the family business, marry his college sweetheart and move home to Tennessee. Edward didn’t count on the recession eroding the government contracts that comprised much of his family’s business. When the company closed, Edward responded by sending […]
I watched my 33-month-old granddaughter play with the family collie, hop on her hobbyhorse and ride as though she were headed to Canada and shove nearly a ream of copy paper from her father’s desk before anyone could stop her. All of this was accomplished in under 90 seconds.
“The ear is the only true writer and the only true reader.” Robert Frost, poet Pulitzer Prize winning journalist Don Murray raised a few eyebrows 25 years ago when he entered the Boston Globe newsroom during his first day as the newspaper’s writing coach and announced: “I can tell you the names of your three […]
Dealing with smartphone distractions My husband and I recently joined 22,498 foot-stomping country music fans for George Strait’s final tour, “The Cowboy Rides Away.” Our children gave us the tickets as gifts and purchased seats in the top row of the first section, providing a panoramic view of Rupp Arena, the celebrated home of Kentucky […]
Storytelling appeals to audiences of all ages I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse. Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust […]