The Changing Game for Travel PR Professionals

Seismic Shifts in Travel and Tourism Industry Impact the Role of the Travel PR Professional

The roles for all involved with tourism marketing are changing, and it’s important to stay connected to the front lines of CVBs, DMOs, hotels, attractions and others to understand how key trends are hitting home – and what to do about them. This month, I teamed up with Angela Berardino at Turner PR to talk […]

What Does It Take to Tempt Today’s Savvy Travelers?

A Few Simple Rules of Content Marketing for DMOs

As the economy slowly lurches forward in its recovery, it’s an exciting time to watch consumers get back to family vacations, longer-haul destinations, and more splurging on experiences. But just like in other industries, the travel industry’s “new normal” is a target market with a heightened sense of frugality and an emboldened DIY approach to […]