Considering Marketing Automation for Your B2B Company?

5 Important Steps before Taking the Plunge

A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]

Oscar Award Winners and Advertising Masterminds in the Big Apple

IAB MIXX Recap

Last week Fahlgren Mortine sent two members of its planning team to the 2014 IAB MIXX conference in New York City. The two-day conference is considered the digital centerpiece of Advertising Week. This year’s conference was based around a single core theme – “Digital’s Renaissance Moment”. The theme could not have been more timely or […]