A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
I’m about a month away from my one-year anniversary as a senior brand planner, and something that continues to stand out to me is that there’s considerable confusion throughout our industry about what a Brand Planner does. My colleagues and I may have more books on branding than Barnes & Noble and Amazon.com combined; yet, […]
A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]
Last week Fahlgren Mortine sent two members of its planning team to the 2014 IAB MIXX conference in New York City. The two-day conference is considered the digital centerpiece of Advertising Week. This year’s conference was based around a single core theme – “Digital’s Renaissance Moment”. The theme could not have been more timely or […]