In politics it has long been an adage that “demographics is destiny,” which has spawned such targeted voter groups as “Soccer Moms and NASCAR Dads.” Wise marketers, of course, have long used demographics to tailor their messages to the right audiences. That is why recent studies and reports regarding the dramatic population shift occurring in […]
The increasing use of social media by companies to communicate directly to employees, clients and customers during a crisis should be applauded. Being open and transparent to those key constituencies via social media may help a beleaguered company recover from a serious situation and perhaps help avoid a disaster. It may not in other instances […]
The recent announcement that The Columbus Dispatch has been sold by the Wolfe family to a New York-based media group sent shock waves through the political and civic community in the state capital.
Fortunately, when I was hired as a political reporter many years ago by United Press International, the venerable news service had already retired its sexist slogan “A UPI Man Is At the Scene” thanks in no small part to the heroic reporting being done by women such as Kate Webb and Helen Thomas. As misguided […]
Roughly a century ago, President Theodore Roosevelt said, “I think there is only one thing in the world I can’t understand, and that is Ohio politics.” Much has changed since TR’s days, but one thing that has not is the complexity of the Buckeye State and the challenges presented to politicians, private businesses, coalitions and […]
As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]