“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
One of the nuances of working in the business-to-business marketing and communications world is the need to engage with specifiers such as engineers, architects and interior designers. Although channels for reaching specifiers have changed significantly, one thing hasn’t changed – as a group, specifiers have two seemingly contradictory traits in common: They are lifelong learners […]