Carolina Panther fans may have been disappointed that they couldn’t “dab” as much as they would’ve wanted to during last night’s game, but today’s conversations around Super Bowl 50’s commercials and performances are far from disappointing. Yesterday, we saw a shift from last year’s Super Bowl, which used emotion and sentimentality, to a more comical and […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
We are proud to share that Fahlgren Mortine rocked this year’s Cleveland PRSA Rocks Awards. Besides taking home 12 awards across multiple categories, we proudly walked away with both the “Judges’ Choice” and the “Best of Show” awards. We are fortunate to work with world class brands and incredible client partners, and take great pride in delivering […]
By the time that David Letterman ended his reign as a late night talk show leader, he had shared more than 4,600 top 10 lists. During his 30 years on television, the topics changed to reflect what was happening in politics, sports, current events and pop culture. He developed quite a fan following for his […]
To kick off our content marketing blog series, we’re taking a deeper dive into native advertising. In our previous post, we defined native advertising as a form of advertising that follows the format, function and style of the user experience in which it’s placed. But what does a native ad look like?
As SXSW Interactive draws to an end, Fahlgren Mortine associates Mary Hoy and Dennis Brown reflect on all they’ve learned, what they’ll remember and how the experience has shaped their thinking in the emails below.
Fahlgren Mortine associates Mary Hoy and Dennis Brown have immersed themselves in the SXSW Interactive experience. They share their thoughts on day three, and how it’s started to reshape their viewpoints from the previous two days, in these emails.
After a successful first day at SXSW Interactive, Mary Hoy and Dennis Brown share their thoughts about day two in these emails.
Fahlgren Mortine sent Mary Hoy and Dennis Brown to SXSW Interactive – neither of whom had experienced the event before. They shared their initial experiences with each other – and with us – in these emails.
It’s likely no surprise that eMarketer projects digital video advertising spending to increase from $3.8 Billion in 2013 to more than $11 billion in 2017. Video consumption is undoubtedly on the rise. But the Goldilocks-like questions many advertisers have within the digital video space are: Which videos are too long? Which videos are too short? […]