A Branding & Marketing Genius

Ohio Elections Have Become A "Treat" for Republicans Thanks to Some "Tricks" Learned from Gov. James A. Rhodes

As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]

HBO Goes Where No Cable Network Has Gone Before

How will HBO's decision to offer access to non-cable subscribers via their over-the-top (OTT) devices change the cable landscape?

Cord cutters across the United States flocked to social media to rejoice last week when HBO’s chief executive Richard Plepler said, “It is time to remove all barriers to those who want HBO.” The next day CBS announced they will do the same when CBS President Leslie Moonves said, “CBS All Access is another key […]

Formula for Content Marketing Success

Develop a Strategy + Tell People + Write it Down = Strong Foundation for Success

As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]

Oscar Award Winners and Advertising Masterminds in the Big Apple

IAB MIXX Recap

Last week Fahlgren Mortine sent two members of its planning team to the 2014 IAB MIXX conference in New York City. The two-day conference is considered the digital centerpiece of Advertising Week. This year’s conference was based around a single core theme – “Digital’s Renaissance Moment”. The theme could not have been more timely or […]