“Coffee Talk With Linda Richman” was a character sketch Mike Myers created during his time on SNL. I loved the silly chat show when it aired in the early 1990’s. (So stamp a date on me [shrugs].) A recurring gag was to occupy the audience with a paradox for a beat or two as the […]
A brand is not a company. It is also not a person. Yet it is often judged as both or either, but rarely neither. Well-managed brands understand this fine line, and can act accordingly in most circumstances, confident in a space uniquely theirs, humanistic but theoretical enough for us to find new ways to relate […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
By the time that David Letterman ended his reign as a late night talk show leader, he had shared more than 4,600 top 10 lists. During his 30 years on television, the topics changed to reflect what was happening in politics, sports, current events and pop culture. He developed quite a fan following for his […]
By Melanie Bowles and Lesley Waldsmith Walking into Content Marketing World 2015 (CMW) we were excited and anxious, but we left with new ideas and a fresh perspective on the ever-evolving content marketing landscape. While it is impossible to capture it all, we compiled everything we learned from the sessions we attended into eight takeaways:
A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
I’m often surprised to observe that the only brands making headlines are the result of either significant investment, or significant error. Must the stakes be so high on branding as to limit the attempt to organizations with deep pockets?
Business leaders and marketers generally understand the power of a strong brand for B2C companies. It makes sense that the collective sum of experiences will lead a customer’s decision to purchase everything from shampoo to a new car.
I’ll admit, it had been a while since I last attended a Columbus AMA event. Yes, it’s hard to force yourself to get out of the office, but it’s always a good investment in your personal brand to stay as informed and relevant as possible. The topic of the most recent lunch event, Marketing to […]