In my last post I shared three simple guidelines for a successful brainstorm: Generate Heat, Pump Oxygen into the Room and Fuel for Thought. In this post, we’re going to take a deeper look at the concept of Fuel for Thought and discuss how proper planning can allow you to generate bigger, bolder ideas as a group. Though […]
We’ve all participated in a brainstorming session that resulted in only a drizzle of novel thinking. So, why are some brainstorming sessions more successful than others?
The sun is shining, birds chirp and spring flowers sway in the breeze. You sit at your computer and stare out the window – willing nature’s bounty to bring inspiration. Yet, another 20 minutes pass without a single sentence flowing from your brain and through your fingertips. You feel stuck, stalled and frustrated, believing every […]
By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
Advertising. Marketing. Creative communications. Whatever you call it, it’s what gets me up in the morning. I’ve grown up connecting with brands like Sony, Nike, Pepsi, Coca-Cola, and many more. And I think, at least in part, the way that they connected their brand with me is what drew me to a career in advertising and creative […]
I had my growth spurt when I was in the eighth grade. It’s called being a late bloomer. So I spent most of my youth as a small, skinny kid. I remember going to a basketball camp in grade school and they handed out our uniforms for the week. The tag said, “one size fits […]
Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]
It’s here. The day has finally come when your agency’s creative team is going to present concepts for your next big campaign. You can barely contain your excitement. You hold your breath as each concept is shared. And when it’s over… meh. You’re thinking, “That’s it?” It all seems… you’re not quite sure… off the […]
I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?