Fuel for Thought

Planning for a Successful Brainstorm

In my last post I shared three simple guidelines for a successful brainstorm: Generate Heat, Pump Oxygen into the Room and Fuel for Thought. In this post, we’re going to take a deeper look at the concept of Fuel for Thought and discuss how proper planning can allow you to generate bigger, bolder ideas as a group. Though […]

Everyone’s Doing It!

But Is Video the Right Choice?

By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]

The Struggle of Creative Thinking

Leveraging Old Ideas for New Inspiration

I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]