As direct marketers, we work hard to build and curate the contacts in our database and segmented lists are among our most treasured assets. We cultivate and nurture them. We work to understand what it is that will resonate with each of them as individuals. And we try to provide relevant content that inspires them to […]
By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]
“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
In politics it has long been an adage that “demographics is destiny,” which has spawned such targeted voter groups as “Soccer Moms and NASCAR Dads.” Wise marketers, of course, have long used demographics to tailor their messages to the right audiences. That is why recent studies and reports regarding the dramatic population shift occurring in […]
I’ll admit I was skeptical about the Pokémon Go craze at first. However, after seeing all of the hype about the game and overhearing one too many conversations sprinkled with the prefix “poké-“ in them, I decided to download the app and see what it was about for myself.
It’s no surprise that millennial and Generation Z-targeted brands are jumping on the Snapchat bandwagon. According to eMarketer, the heaviest Snapchat usage is among individuals between the ages of 12 and 34, with the core audience falling between 18 and 24 year olds. Seventy seven percent of college students use the platform, and it’s among […]
Putting the focus on analytics on the back burner is something I see more often than not. And I can see why this happens: a site has an analytics platform in place that’s accumulating data and spitting out metrics so everything’s all set, right? But at the end of the day, can you take a […]
Advertising. Marketing. Creative communications. Whatever you call it, it’s what gets me up in the morning. I’ve grown up connecting with brands like Sony, Nike, Pepsi, Coca-Cola, and many more. And I think, at least in part, the way that they connected their brand with me is what drew me to a career in advertising and creative […]
This is part three of our digital marketing predictions for 2016 series. As we expect to see with content marketing and automation, 2016 will be the year that the field of analytics truly grows up and earns a seat at more than one proverbial table. Analytics and business intelligence will mesh with everything from marketing and […]