Never Let Go

Simple Tips to Re-Engage With Prospects

As direct marketers, we work hard to build and curate the contacts in our database and segmented lists are among our most treasured assets. We cultivate and nurture them. We work to understand what it is that will resonate with each of them as individuals. And we try to provide relevant content that inspires them to […]

Everyone’s Doing It!

But Is Video the Right Choice?

By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]

Transparency in Social Analytics

Understanding Impressions, Reach, User Engagement and More

As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]

Demographics is Destiny

Smart Companies and Communities Should be Planning for the 'Aging of Ohio'

In politics it has long been an adage that “demographics is destiny,” which has spawned such targeted voter groups as “Soccer Moms and NASCAR Dads.” Wise marketers, of course, have long used demographics to tailor their messages to the right audiences. That is why recent studies and reports regarding the dramatic population shift occurring in […]