This is part two of our digital marketing predictions for 2016 series. As marketing automation continues to mature, the fast-growing industry is starting to stabilize. While 2016 may not be a wildly transformative year, we expect to see incremental rather than radical change. These incremental changes will have a significant impact as they allow more users […]
This is part one of our digital marketing predictions for 2016 series. Is content marketing finally ready to grow up? After years of steady growth in the number of content pieces created, the discipline itself has felt at times like a long-limbed teenager trying to get used to their body after a growth spurt: awkward and […]
When we asked our discipline leaders to make predictions for 2016, an interesting trend emerged: all predicted that 2016 would be the year their particular areas of focus would grow up. That’s not totally surprising considering we focus our initiatives around areas of marketing or influence groups that are emerging, such as marketing automation or […]
Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]
Far too frequently companies fail to see the enormous asset they have available in their own data. A study by Adobe revealed that companies that take a data-driven approach to marketing had a conversion rate that was almost 10 times higher than less data-driven companies. The opportunity to use your site’s data for making data-driven […]
According to Wikipedia, web analytics is the measurement, collection, analysis and reporting of web data for the purposes of understanding and optimizing web usage. Data collected by W3Techs shows that Google Analytics is used on more than 51 percent of all websites. Many sites are using it. But marketers assume that the data they need […]
Fahlgren Mortine sent Dennis Brown and Mary Hoy to SXSW Interactive – neither of whom had experienced the event before. They shared their initial experiences with each other – and with us – in email form. In case you missed their blog posts last week, we’ve provided links below to summaries of each of their […]
As SXSW Interactive draws to an end, Fahlgren Mortine associates Mary Hoy and Dennis Brown reflect on all they’ve learned, what they’ll remember and how the experience has shaped their thinking in the emails below.
Fahlgren Mortine associates Mary Hoy and Dennis Brown have immersed themselves in the SXSW Interactive experience. They share their thoughts on day three, and how it’s started to reshape their viewpoints from the previous two days, in these emails.
After a successful first day at SXSW Interactive, Mary Hoy and Dennis Brown share their thoughts about day two in these emails.