Engage and Nurture Specifiers

Reach This Influential Audience Via Education and Good Writing

One of the nuances of working in the business-to-business marketing and communications world is the need to engage with specifiers such as engineers, architects and interior designers. Although channels for reaching specifiers have changed significantly, one thing hasn’t changed – as a group, specifiers have two seemingly contradictory traits in common: They are lifelong learners […]

Win the Attention of Today’s Connected Teen

Social Media Tips for Higher Education Marketers

Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]

Higher Education: Keeping Pace with a Rapidly Changing Industry

Doing Our Homework Is Essential

We are fortunate to work with several of the country’s leading higher education institutions. We’re often asked about this category, which is a focus for us at Fahlgren Mortine. From concerns over the sluggish economy to increased concerns over student loan debt and often-limited job prospects for recent graduates, today’s higher education institutions are facing […]

Burgers Versus Bachelor’s Degrees

Why product and service marketing require different approaches In our agency offices, I sit very close to our McDonald’s account team and am often amazed at how similar, but more so, how different it is to promote burgers vs. bachelor’s degrees. I’ve spent my entire career working in or with organizations that sell services, so […]

TheDEN Adds Two More Awards to its Collection

Ohio Interactive Awards and CASE Recognize Blog’s Success Students…alumni…faculty…parents…the media – a university’s communications need to reach a wide variety of audiences. Wouldn’t it be great if there were a simple way to speak to all of them at once? That’s what Fahlgren Mortine’s digital team was able to do for Denison University with the […]