Improv is most commonly thought of as a comedy incubator, the starting point for future great comic stars like Tina Fey, Will Ferrell and Keegan Michael Key. But the principles of improv are also being adopted for business training and I believe that some of the best aspects of improv like being flexible, really listening […]
The outcomes at the Holmes Report 2017 North American SABRE Awards weren’t what we hoped. Our company was recognized in many ways: top five midsize agency to work for in North America, finalist for Corporate/B2B agency of the year, and national finalists for campaigns with Donate Life Ohio (Non-Profit Organization) and Highlights for Children (Branded […]
“Coffee Talk With Linda Richman” was a character sketch Mike Myers created during his time on SNL. I loved the silly chat show when it aired in the early 1990’s. (So stamp a date on me [shrugs].) A recurring gag was to occupy the audience with a paradox for a beat or two as the […]
As direct marketers, we work hard to build and curate the contacts in our database and segmented lists are among our most treasured assets. We cultivate and nurture them. We work to understand what it is that will resonate with each of them as individuals. And we try to provide relevant content that inspires them to […]
Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]
By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
Historically, there has been a clear division between marketing communications and PR in the industrial sector and in the technology sector. Technology brands searched for PR professionals and agencies that understood the landscape, had the right relationships, and could move fast enough to capitalize on windows of opportunity measured in weeks or months. Industrial brands […]
2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
Yellow school buses are picking up the neighborhood kids. Crowds start to fill high school stadiums on Friday evenings. And temperatures moderate from sizzling to simply warm. That’s right – it’s annual planning and budgeting season for marketers across the land.
As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]