By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
Millennials have surpassed Baby Boomers to become the nation’s largest living generation at an estimated 80 million people. And with an estimated purchasing power of $200 billion annually by 2017, and $10 trillion over their lifetimes in the U.S. alone, they have become one of the most powerful buying groups in today’s market. Not only is it […]
Organ donation. It’s something that most of us don’t want to think about. But there is a huge need for organ, eye and tissue donors to help the thousands of people whose lives could be saved or drastically improved by the generosity of a donor. Fahlgren Mortine is privileged to work with the Ohio Department […]
By Melissa Carney and Megan Emerick Social media seems to change everyday, so much so it is hard to even imagine what we could see coming into play this year. While we know there will be new opportunities, there will also be further development and strides within existing elements in the social space. Here are […]
Don’t get into a public fight with media over negative stories. That’s always been the conventional wisdom for organizations faced with bad press. Going on the offensive just fuels the controversy and generates more coverage that keeps the story alive. However, two current controversies suggest viewpoints may be changing.
By Kellie Harrington and Ashleigh Mavros In our previous post, we shared some of the latest changes to Facebook, Instagram and Snapchat. Part Two focuses on updates to Pinterest, Twitter, Meerkat and Periscope.
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
By Kellie Harrington and Ashleigh Mavros As social platforms rapidly evolve, it’s important for us to stay up-to-date with the latest changes and how they can impact brands. In our first Social Media Roundup, we are taking a look at the new (and constantly changing) updates that have been implemented across some of the major social […]