What do Delta, Crayola and Chipotle have in common? All three brands were hacked on social media in the last six months. And not just “forgot your password?” hacked, but NSFW hacked.
The first week of August may have marked a tipping point in the 60-year history of the television industry. You might call it, “Revenge of the Cord Cutters.” According to Bloomberg, broadcast media stocks, including Time Warner, Disney, Viacom, CBS and 21st Century Fox, saw $49 billion in stock market value wiped out in a […]
Unfortunately the answer to that question is… not yet. But, it’s coming. Soon! Instagram launched advertising for select partners in 2013. Since that time, the pool of partners has grown, but it has not expanded to include any and all brands — although it may seem that way if you are a frequent user.
Corporate investor relations officers (IROs) spend much of their time in conversations with very smart analysts and investors probing for insights that will help them decide whether to buy, sell or hold the company’s stock. To most public relations and communications professionals, that sounds intense. But you know what is more nerve-wracking for many IROs? […]
If you haven’t been to Content Marketing World, or one of the other conferences with a focus on content, you may not realize just how many technology solutions have emerged to help brands and their agencies plan, produce, distribute and measure content.
At first glance, the new Apple News curator app introduced at the recent Apple Worldwide Developers Conference sounds like an unalloyed positive from a public relations and media relations perspective. As envisioned, a story placement in, for example, the New York Times or Glamour or on CNN will have the potential to be exposed to a vast […]
By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]
The doom and gloom: If you have indulged in any of the #mobilegeddon hype you may have seen dramatically foreboding predictions including: plummeting search rankings, crashing organic traffic, loss of market share and even the threat of disappearing from Google altogether.
Fortunately, when I was hired as a political reporter many years ago by United Press International, the venerable news service had already retired its sexist slogan “A UPI Man Is At the Scene” thanks in no small part to the heroic reporting being done by women such as Kate Webb and Helen Thomas. As misguided […]
Two perspectives, same quandary. Glass half-full perspective: Marketers have more ways to engage their audiences today than ever before. Glass half-empty perspective: Marketers have more ways to engage their audiences today than ever before.