A topic that comes up time and again in conversations with clients is the question of a brand spokesperson: When should the founder be the face of the brand and when does it make sense to look elsewhere for a spokesperson?
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.
“The ear is the only true writer and the only true reader.” Robert Frost, poet Pulitzer Prize winning journalist Don Murray raised a few eyebrows 25 years ago when he entered the Boston Globe newsroom during his first day as the newspaper’s writing coach and announced: “I can tell you the names of your three […]
“Questions don’t do the damage. Only the answers do.” – Sam Donaldson (retired anchor, ABC News) CEOs are used to being leaders and problem solvers. They reach that position through hard work and expertise in their field. And the best CEOs know what they don’t know and surround themselves with experts and counselors in those […]
As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his own language, that goes to his heart.” * ‒ Nelson Mandela This quote is a favorite among language teachers who want their students to see the value of learning a second tongue. I […]
As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]
One of our biggest challenges as marketers is to inspire customers and keep them coming back to a brand again and again. At Content Marketing World 2014, a common theme was using moments of inspiration and storytelling to build customer relationships with a brand. We know this cannot be done by telling the same narrative over […]
Which headline would you be more likely to click on: “10 Things You Didn’t Know About Eva Mendes and Ryan Gosling’s New Baby” or “What’s New with the Crisis in Syria”? We all know what we should click on. We know which story we should be informed about and want to read. But we don’t […]
Yes, it’s true. Your perception of teenagers being on mobile devices all the time is pretty much reality. Recent research provided by eMarketer revealed that among teens in 9th through 12th grade, 89 percent have personal access to a smartphone, 66 percent to a laptop and 50 percent to a tablet. And the time they […]