Your CEO Said What?

Why CEOs Need to Tell Stories, Answer Questions and Use Smaller Words.

“Questions don’t do the damage. Only the answers do.” – Sam Donaldson (retired anchor, ABC News) CEOs are used to being leaders and problem solvers. They reach that position through hard work and expertise in their field. And the best CEOs know what they don’t know and surround themselves with experts and counselors in those […]

A Branding & Marketing Genius

Ohio Elections Have Become A "Treat" for Republicans Thanks to Some "Tricks" Learned from Gov. James A. Rhodes

As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]

Formula for Content Marketing Success

Develop a Strategy + Tell People + Write it Down = Strong Foundation for Success

As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]