The Four Cs of Change Management Communications

Focus on Fundamentals to Ensure Success

Once upon a time… The employees at Vandelay Industries are settling in on Monday morning, looking busy, when an email from the CEO lands in email boxes. “Great news – today Vandelay Industries is launching a new product that will revolutionize the import AND export of quality latex materials. To seize this once-in-a-lifetime opportunity, Team […]

The Changing Game for Travel PR Professionals

Seismic Shifts in Travel and Tourism Industry Impact the Role of the Travel PR Professional

The roles for all involved with tourism marketing are changing, and it’s important to stay connected to the front lines of CVBs, DMOs, hotels, attractions and others to understand how key trends are hitting home – and what to do about them. This month, I teamed up with Angela Berardino at Turner PR to talk […]