The end of the year is typically when we take a look back on our communications efforts and make plans for the year ahead. But when it comes to social media strategy, those plans should not be something that is set once and forgotten. When was the last time you took a look at who […]
By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
2016 has been another big year for social marketers, with lots of changes. We saw the growth of Snapchat, and the demise of Vine. Facebook Live became available for the masses and shopping came to Instagram. Twitter announced an update to its character count limit, and Instagram became more like Snapchat.
A few weeks ago, my college-age daughters told me my text messages were boring. They told me I needed a Bitmoji keyboard on my iPhone. I asked, “What is a Bitmoji keyboard and why do I need it?” They said, “Do you not know that super model Miranda Kerr and Snapchat CEO Evan Spiegel announced […]
As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]
“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
Millennials have surpassed Baby Boomers to become the nation’s largest living generation at an estimated 80 million people. And with an estimated purchasing power of $200 billion annually by 2017, and $10 trillion over their lifetimes in the U.S. alone, they have become one of the most powerful buying groups in today’s market. Not only is it […]
The B2B buying cycle is long, competition is stiff and the stakes are high. So we as marketers often focus on lead generation and customer acquisition. We leverage automation, public relations, social media and the development of sales materials to bring prospects into our funnel and then nurture them until they are ready to buy. […]
It’s no surprise that millennial and Generation Z-targeted brands are jumping on the Snapchat bandwagon. According to eMarketer, the heaviest Snapchat usage is among individuals between the ages of 12 and 34, with the core audience falling between 18 and 24 year olds. Seventy seven percent of college students use the platform, and it’s among […]
Guess what? In this post you are going to learn how to become a mind reader. It’s actually quite easy – you start with a pocket watch and swing it back and forth. You must also say, “You are getting sleepy …” All kidding aside (sorry if you wanted to actually learn about mind reading), […]