Advertising. Marketing. Creative communications. Whatever you call it, it’s what gets me up in the morning. I’ve grown up connecting with brands like Sony, Nike, Pepsi, Coca-Cola, and many more. And I think, at least in part, the way that they connected their brand with me is what drew me to a career in advertising and creative […]
I had my growth spurt when I was in the eighth grade. It’s called being a late bloomer. So I spent most of my youth as a small, skinny kid. I remember going to a basketball camp in grade school and they handed out our uniforms for the week. The tag said, “one size fits […]
Consumers have always looked to fellow consumers for insights around their interests, but today, this influence is happening digitally. They’re drawn to emotionally moving or entertainingly hilarious content from social media personalities, YouTube stars and bloggers who share personal anecdotes from their lives. As brands look to connect with consumers, partnerships with trusted online influencers […]
It’s that time of year again when we all cross our fingers that Leo finally wins an Oscar. It’s also that time of year when brands try to engage with trending hashtags during award shows. However, as social media further embeds itself within marketing programs, marketers must understand the risk vs. the reward, or in […]
It is no secret that LinkedIn is a powerful tool for B2B social marketing. In fact, according to the Content Marketing Institute, 94% of B2B marketers use LinkedIn to distribute content and believe it is the most effective of any social marketing platform. This belief is not unfounded; the 2015 B2B Buyers Survey Report revealed […]
By Melanie Bowles and Lesley Waldsmith Walking into Content Marketing World 2015 (CMW) we were excited and anxious, but we left with new ideas and a fresh perspective on the ever-evolving content marketing landscape. While it is impossible to capture it all, we compiled everything we learned from the sessions we attended into eight takeaways:
Happy Birthday, Twitter! Believe it or not, Twitter turns 9 this month (which is nearly 90 in social media years). So much has changed since the social networking site first started – from the way it looks to adding the ability to share images to now video – here are two big new changes that […]
A topic that comes up time and again in conversations with clients is the question of a brand spokesperson: When should the founder be the face of the brand and when does it make sense to look elsewhere for a spokesperson?
The 2015 Oscars are about a month away, and as I familiarize myself with all the movies sent up for your consideration, I’m reminded how powerful a good story can be. Take for instance the two films leading the field this year for Academy Award nominations. One is a dark comedy about a down-and-out actor attempting […]
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.