The outcomes at the Holmes Report 2017 North American SABRE Awards weren’t what we hoped. Our company was recognized in many ways: top five midsize agency to work for in North America, finalist for Corporate/B2B agency of the year, and national finalists for campaigns with Donate Life Ohio (Non-Profit Organization) and Highlights for Children (Branded […]
When Forbes has a headline like, “Why Cleveland Is America’s Hottest City Right Now,” you know it’s been a big year. From the Cavalier’s NBA Championship win to hosting the Republican National Convention, it is safe to say that Cleveland has made it to the big leagues.
Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]
Historically, there has been a clear division between marketing communications and PR in the industrial sector and in the technology sector. Technology brands searched for PR professionals and agencies that understood the landscape, had the right relationships, and could move fast enough to capitalize on windows of opportunity measured in weeks or months. Industrial brands […]
Yellow school buses are picking up the neighborhood kids. Crowds start to fill high school stadiums on Friday evenings. And temperatures moderate from sizzling to simply warm. That’s right – it’s annual planning and budgeting season for marketers across the land.
Successful B2B agency professionals dig in to understand the client and what drives the client’s customer to purchase. Over the last 15 years I’ve experienced everything from tearing down a refrigeration compressor to pulling on a pair of boots and a hard hat for a tour on how cement is made. These hands-on experiences helped […]
The B2B buying cycle is long, competition is stiff and the stakes are high. So we as marketers often focus on lead generation and customer acquisition. We leverage automation, public relations, social media and the development of sales materials to bring prospects into our funnel and then nurture them until they are ready to buy. […]
Guess what? In this post you are going to learn how to become a mind reader. It’s actually quite easy – you start with a pocket watch and swing it back and forth. You must also say, “You are getting sleepy …” All kidding aside (sorry if you wanted to actually learn about mind reading), […]
Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]
Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]