Celebrate the Journey

Reflections From the 2017 SABRE Awards

The outcomes at the Holmes Report 2017 North American SABRE Awards weren’t what we hoped. Our company was recognized in many ways: top five midsize agency to work for in North America, finalist for Corporate/B2B agency of the year, and national finalists for campaigns with Donate Life Ohio (Non-Profit Organization) and Highlights for Children (Branded […]

Look the Other Way

Five Tips for Customer-Centric Marketing

Upon reflection of the year in B2B marketing: 2016 version, it seems too many marketers have their backs turned toward their customers and prospects. Corporate marketing and communications teams are so focused on internal initiatives and processes that they’re missing opportunities based on prospects’ interests and actions. It’s time to start looking at the world […]

Suddenly You’re a Tech Company. Now What?

Three Lessons Industrial Companies Can Learn From Tech.

Historically, there has been a clear division between marketing communications and PR in the industrial sector and in the technology sector. Technology brands searched for PR professionals and agencies that understood the landscape, had the right relationships, and could move fast enough to capitalize on windows of opportunity measured in weeks or months. Industrial brands […]

What is Advocate Marketing?

A Cheat Sheet for B2B Marketers

The B2B buying cycle is long, competition is stiff and the stakes are high. So we as marketers often focus on lead generation and customer acquisition. We leverage automation, public relations, social media and the development of sales materials to bring prospects into our funnel and then nurture them until they are ready to buy. […]

Unlocking the Simplicity of Marketing Automation

10 Best Practices for Marketing Automation Technologists

Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]