Consider the Possibilities

Republican Convention in Cleveland Offers Variety of Marketing Opportunities

In less than five months, Cleveland will take the world stage as host of the Republican National Convention (RNC). Whether your politics are red, blue or some shade in between, it’s important to understand the magnitude of the event coming to Ohio July 18 – 21: 50,000 delegates, media representatives, business leaders, politicians and celebrities $400 […]

The Changing Game for Travel PR Professionals

Seismic Shifts in Travel and Tourism Industry Impact the Role of the Travel PR Professional

The roles for all involved with tourism marketing are changing, and it’s important to stay connected to the front lines of CVBs, DMOs, hotels, attractions and others to understand how key trends are hitting home – and what to do about them. This month, I teamed up with Angela Berardino at Turner PR to talk […]

What Does It Take to Tempt Today’s Savvy Travelers?

A Few Simple Rules of Content Marketing for DMOs

As the economy slowly lurches forward in its recovery, it’s an exciting time to watch consumers get back to family vacations, longer-haul destinations, and more splurging on experiences. But just like in other industries, the travel industry’s “new normal” is a target market with a heightened sense of frugality and an emboldened DIY approach to […]

Fahlgren Mortine Expands in Key Vertical Market With Acquisition of Turner PR

Strategic Move Positions Both Agencies for Continued Growth

At Fahlgren Mortine, we begin every all-associate meeting with a reminder of our Think Wider mission, vision and values (or at least we do this right after a few tunes from our agency band). Our vision, to be the preeminent integrated marketing and communications agency in the regions we serve and to accelerate growth with […]

Playing a Part in the Next Big idUS

Fahlgren Mortine embraces local innovation and design initiative This post was co-authored by Amy Harman. Columbus is known for many things—top notch colleges and universities, a great culinary scene, family-friendly attractions, like the No. 1 ranked zoo and science center, and the world’s largest library cooperative, to name a few.

TBEX Conference 2012 Recap

Travel bloggers unite! What happens when you get a group of more than 700 travel bloggers and travel industry professionals together in the mountains of Colorado? In addition to high altitude deliriousness, you get #TBEX as a trending topic on Twitter for five days in a row. Now in its fourth year, the travel blogger […]

Diagnosis: Disney

What Hospitals Can Learn from the Magic Kingdom I recently made the pilgrimage with my family to Walt Disney World. My husband and I figured that, since our kids were past diapers and strollers, they might be able to appreciate and remember the experience.

Travel Industry Tech

Five tips for keeping up with mobile travel technology As a leader in Fahlgren’s tourism practice, I read a lot of articles and blog posts about trends shaping the travel industry. Last week I came across an article in USA Today titled “Smart phones have changed the way we travel.” You can say that again. The […]