Consider the Possibilities

Republican Convention in Cleveland Offers Variety of Marketing Opportunities

In less than five months, Cleveland will take the world stage as host of the Republican National Convention (RNC). Whether your politics are red, blue or some shade in between, it’s important to understand the magnitude of the event coming to Ohio July 18 – 21: 50,000 delegates, media representatives, business leaders, politicians and celebrities $400 […]

The Changing Game for Travel PR Professionals

Seismic Shifts in Travel and Tourism Industry Impact the Role of the Travel PR Professional

The roles for all involved with tourism marketing are changing, and it’s important to stay connected to the front lines of CVBs, DMOs, hotels, attractions and others to understand how key trends are hitting home – and what to do about them. This month, I teamed up with Angela Berardino at Turner PR to talk […]

What Does It Take to Tempt Today’s Savvy Travelers?

A Few Simple Rules of Content Marketing for DMOs

As the economy slowly lurches forward in its recovery, it’s an exciting time to watch consumers get back to family vacations, longer-haul destinations, and more splurging on experiences. But just like in other industries, the travel industry’s “new normal” is a target market with a heightened sense of frugality and an emboldened DIY approach to […]

Fahlgren Mortine Expands in Key Vertical Market With Acquisition of Turner PR

Strategic Move Positions Both Agencies for Continued Growth

At Fahlgren Mortine, we begin every all-associate meeting with a reminder of our Think Wider mission, vision and values (or at least we do this right after a few tunes from our agency band). Our vision, to be the preeminent integrated marketing and communications agency in the regions we serve and to accelerate growth with […]