Fahlgren Mortine Supports Fight to End Cancer

Agency Associates Participate in Third Pelotonia Weekend

With passion, dedication and one goal in mind, thousands of cyclists took to the streets this weekend for the sixth annual Pelotonia. Pelotonia is more than just a bike ride; it is a three-day experience that includes cycling, entertainment and volunteerism. Over the past six years, thousands of Pelotonia riders have raised more than $70 […]

The Four Cs of Change Management Communications

Focus on Fundamentals to Ensure Success

Once upon a time… The employees at Vandelay Industries are settling in on Monday morning, looking busy, when an email from the CEO lands in email boxes. “Great news – today Vandelay Industries is launching a new product that will revolutionize the import AND export of quality latex materials. To seize this once-in-a-lifetime opportunity, Team […]

Are Viral Videos an Art or a Science?

Four Best Practices For Creating Compelling Video Content

Since 2005 when the first YouTube clip, a short SNL skit, went viral and collected more than five million views, marketers have been trying to identify the formula to recreate similar serendipitous moments for their brands. And now, after nearly 10 years of wrestling with this subject, I’d like to think we’re all a little […]

Twelve Weeks In The Agency World

Three Highlights From My Fahlgren Mortine Experience

Twelve short weeks ago, I graduated from The Ohio State University with 10,200 fellow Buckeyes. The very next morning, I found myself in a client engagement meeting at Fahlgren Mortine, excited to start my first full-time position as a corporate communications intern. Despite the whirlwind of emotions this quick transition left me with, I’m glad […]