It’s a much debated and ever-evolving element of the advertising world: the creative brief. Every agency has one. It may be a one-page slide listing the bare bones facts, or a 10-page document meticulously detailing every known fact about the client, product and project. Just do a quick web search for “creative briefs” and you […]
I’ve been a consultant all my life – always with clients, never client-side. My particular line of work is in brand strategy, which means I get paid to think and build pathways on behalf of my clients’ brands and markets. I’ve been at this career for 27 years and while much has changed in that […]
In Buddhism, Nirvana is defined as the extinguishing of fires that cause suffering. Suffering in the digital realm can also be extinguished, and in this post, I’m going to tell you how.
Who remembers Napster? Not the pay service as it exists today, but the original free MP3 file-sharing network that allowed users to instantly download songs and full albums directly to their computers. Often associated with the death of the music industry and audio consumption as it existed at the time, Napster became increasingly linked to […]
Market research is experiencing a radical transformation in which traditional assumptions about approaching and fielding proprietary studies are nearly obsolete. Now that nearly all of us are tech-enabled, connected and tech-dependent, data collection happens all the time, all around us. Some of us routinely and automatically express our sentiment via social media and comment communities. […]
As the economy slowly lurches forward in its recovery, it’s an exciting time to watch consumers get back to family vacations, longer-haul destinations, and more splurging on experiences. But just like in other industries, the travel industry’s “new normal” is a target market with a heightened sense of frugality and an emboldened DIY approach to […]
The news release is alive and well, but like so many things in business, it is evolving to meet the needs of its audiences.
If you can write, you can do any job in public relations. So says Rich Dalrymple, the highly respected vice president of public relations and communications for the Dallas Cowboys.
Last week I discussed a few ideas for planning a goal-driven booth that is anything but typical, and I shared a few examples of successful booths. As promised, here’s more about having a plan in place and executing an event marketing experience beyond the four walls of your booth.
Every year, members of the Media Connections team make the trip to Detroit in May to attend the Upfronts, presentations where broadcast networks preview their new programming for the upcoming year. The presentations kick off a period of negotiation between the networks and agencies (and their clients), with the purpose of placing annual advertising for […]