The Struggle of Creative Thinking

Leveraging Old Ideas for New Inspiration

I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]

Consider the Possibilities

Republican Convention in Cleveland Offers Variety of Marketing Opportunities

In less than five months, Cleveland will take the world stage as host of the Republican National Convention (RNC). Whether your politics are red, blue or some shade in between, it’s important to understand the magnitude of the event coming to Ohio July 18 – 21: 50,000 delegates, media representatives, business leaders, politicians and celebrities $400 […]

Social Analytics 101

Measuring What Matters

What is the value of a Facebook like? A Twitter mention? A repinned image on Pinterest? These are the existential social media questions of our time, and ones that all marketers are struggling to answer. Over the past decade, social media has changed the way many people think about marketing and communications. Now entering maturity, […]

Super Bowl 50: Making the Most Of A Big Opportunity

Viewpoints from Creative, Planning and Engagement

Carolina Panther fans may have been disappointed that they couldn’t “dab” as much as they would’ve wanted to during last night’s game, but today’s conversations around Super Bowl 50’s commercials and performances are far from disappointing. Yesterday, we saw a shift from last year’s Super Bowl, which used emotion and sentimentality, to a more comical and […]