Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]
It’s here. The day has finally come when your agency’s creative team is going to present concepts for your next big campaign. You can barely contain your excitement. You hold your breath as each concept is shared. And when it’s over… meh. You’re thinking, “That’s it?” It all seems… you’re not quite sure… off the […]
I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
Organ donation. It’s something that most of us don’t want to think about. But there is a huge need for organ, eye and tissue donors to help the thousands of people whose lives could be saved or drastically improved by the generosity of a donor. Fahlgren Mortine is privileged to work with the Ohio Department […]
By Melissa Carney and Megan Emerick Social media seems to change everyday, so much so it is hard to even imagine what we could see coming into play this year. While we know there will be new opportunities, there will also be further development and strides within existing elements in the social space. Here are […]
As 1,300 higher education marketers settled in for the opening keynote at the American Marketing Association Symposium for Higher Education Marketing in Chicago last month, I expected the keynote speech to be focused on one of the hot industry topics such as rising tuition, affordability and value of a higher education degree, the best way […]
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
by Maggie Chan Director, Greater China Newell Public Relations Fahlgren Mortine works with global clients every day, and we greatly benefit from the expertise of our partners on the ground around the world. When we read about a law that’s about to take affect in China, we knew we – and our clients who […]