The Struggle of Creative Thinking

Leveraging Old Ideas for New Inspiration

I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]

Marketing Higher Education to Hispanics

It's About Cultural Insights More Than Language

As 1,300 higher education marketers settled in for the opening keynote at the American Marketing Association Symposium for Higher Education Marketing in Chicago last month, I expected the keynote speech to be focused on one of the hot industry topics such as rising tuition, affordability and value of a higher education degree, the best way […]