Unfortunately the answer to that question is… not yet. But, it’s coming. Soon! Instagram launched advertising for select partners in 2013. Since that time, the pool of partners has grown, but it has not expanded to include any and all brands — although it may seem that way if you are a frequent user.
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
Along with the rest of the world, I anxiously counted down the days for the release of the third season of Netflix’s runaway hit, Orange Is the New Black, a morality tale set behind the bars of a women’s prison. The animals, the animals Trapped, trapped, trapped ’til the cage is full
At first glance, the new Apple News curator app introduced at the recent Apple Worldwide Developers Conference sounds like an unalloyed positive from a public relations and media relations perspective. As envisioned, a story placement in, for example, the New York Times or Glamour or on CNN will have the potential to be exposed to a vast […]
To kick off our content marketing blog series, we’re taking a deeper dive into native advertising. In our previous post, we defined native advertising as a form of advertising that follows the format, function and style of the user experience in which it’s placed. But what does a native ad look like?
I’m often surprised to observe that the only brands making headlines are the result of either significant investment, or significant error. Must the stakes be so high on branding as to limit the attempt to organizations with deep pockets?
As I child, I loved the Dr. Seuss story The 500 Hats of Bartholomew Cubbins. As Bartholomew removes his hat, another one mysteriously appears, each getting bigger and more extravagant than the last.
Developing an integrated marketing and communication campaign can be a challenge. When we’re told to abandon our traditional mindset, many will not breach this inner circle where decisions take place and evolutionary thinking begins.
By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]