“Take a walk in someone else’s shoes.” This is a phrase we hear often. It is especially relevant for communication practitioners who step into the metaphorical shoes of their client in order to understand their point of view. It’s also used to see through the lens of a target audience to identify the best approach […]
I recently returned from the annual PRWeek awards ceremony in NYC where I was honored as a finalist for the Agency Practitioner of the Year for the third consecutive year. A finalist but not the ultimate winner. Again. My colleagues now jokingly refer to me as the “Susan Lucci of the communications awards circuit” for […]
Since the birth of coupons in the 1990s, customers have been frantic about having one in order to avail deals and discounts and buy products at a lower price. But with the advent of the internet and social media, department stores started to adapt and make these coupons accessible online. Now, you have the Internet […]
A challenge for our growing tourism practice can be learning the various audiences destinations market to and how we, as communicators, convey experiences to media. Many of us have visited national parks, so we can easily refer to what that might be like, but some destinations, events and audiences are more niche.
By Anna Crabill & Kristen Tomins Working as an intern at Fahlgren Mortine is unlike anything either of us has ever experienced. Going into this internship, both of us were extremely intimidated at the thought of working in an agency. Because Fahlgren Mortine has a structured internship program, we’re getting real-world experience. You’re not treated […]
This morning I, along with several colleagues, had the opportunity to give our summer interns advice and ideas about interviewing and full-time jobs after graduation. Yes, I graduated when the classifieds in the newspaper were still the best way to quickly find out about open positions. I’ll leave it to you to determine how long […]
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
As I child, I loved the Dr. Seuss story The 500 Hats of Bartholomew Cubbins. As Bartholomew removes his hat, another one mysteriously appears, each getting bigger and more extravagant than the last.
When I first discovered Fahlgren Mortine, I thought it would be a pretty cool place to work. They had just posted photos of an associate dressed in a squirrel mascot costume for their 2014 Squirrel Appreciation Day – and as a graduate of the squirrel-obsessed Kent State University, I took it as a sign that […]
I was recently asked what I like best about my job. My answer was simple… that I don’t know what it’s going to be each day! As marketing and communications professionals, we are confronted and challenged by a multitude of different client needs, deadlines and assignments throughout any give day. Layer on top of that […]