Gaining a New Perspective

An Intern's Point of View

“Take a walk in someone else’s shoes.” This is a phrase we hear often. It is especially relevant for communication practitioners who step into the metaphorical shoes of their client in order to understand their point of view. It’s also used to see through the lens of a target audience to identify the best approach […]

The Susan Lucci of the Communications Awards Circuit

Neil Mortine, CEO, Reflects on the Results of the PRWeek Awards

I recently returned from the annual PRWeek awards ceremony in NYC where I was honored as a finalist for the Agency Practitioner of the Year for the third consecutive year. A finalist but not the ultimate winner. Again. My colleagues now jokingly refer to me as the “Susan Lucci of the communications awards circuit” for […]