Twelve Weeks In The Agency World

Three Highlights From My Fahlgren Mortine Experience

Twelve short weeks ago, I graduated from The Ohio State University with 10,200 fellow Buckeyes. The very next morning, I found myself in a client engagement meeting at Fahlgren Mortine, excited to start my first full-time position as a corporate communications intern. Despite the whirlwind of emotions this quick transition left me with, I’m glad […]

Creative Briefs: One Part Information, Two Parts Inspiration

Why Strong Creative Requires a Strong Creative Brief

It’s a much debated and ever-evolving element of the advertising world:  the creative brief. Every agency has one. It may be a one-page slide listing the bare bones facts, or a 10-page document meticulously detailing every known fact about the client, product and project. Just do a quick web search for “creative briefs” and you […]