As social marketing becomes increasingly data-driven, the task of providing definition and substance to a practice bursting with jargon presents an ongoing challenge for all marketing professionals. Although there are differing opinions on how to quantify the value of social, the process can only begin with a sound understanding of the elements that could make […]
“It’s shocking how many PR executives do not know about the Barcelona Principles, much less adhere to them,” screamed the subhead of an article in PRWeek. Talk about not mincing words. I had to read on.
Putting the focus on analytics on the back burner is something I see more often than not. And I can see why this happens: a site has an analytics platform in place that’s accumulating data and spitting out metrics so everything’s all set, right? But at the end of the day, can you take a […]
This is part three of our digital marketing predictions for 2016 series. As we expect to see with content marketing and automation, 2016 will be the year that the field of analytics truly grows up and earns a seat at more than one proverbial table. Analytics and business intelligence will mesh with everything from marketing and […]
Fahlgren Mortine sent Mary Hoy and Dennis Brown to SXSW Interactive – neither of whom had experienced the event before. They shared their initial experiences with each other – and with us – in these emails.
As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]