Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]
At this year’s Content Marketing World 2015 Hospitals Lab, Ahava Leibtag, President of Aha Media Group in Washington D.C., spoke on the topic of healthcare content. While the main focus of the conference was how to craft and share content, the Hospitals Lab asked us to take a step back and think about who is reading your […]
In conference rooms across the country, corporate marketers and their agency partners are struggling to develop plans and generate content that will drive results for their businesses. And very rarely do their internal clients in engineering, sales and management come to them and say, “What we need is more emotion and more suspense in our […]
Imagine yourself at a party with a mix of family members, friends, and friends of friends. You start by mingling with your aunt and her husband – they ask you about your job, and you politely give them updates on all the new and exciting things happening in your life. Then, you go chat with […]
If you can write, you can do any job in public relations. So says Rich Dalrymple, the highly respected vice president of public relations and communications for the Dallas Cowboys.
Last week I discussed a few ideas for planning a goal-driven booth that is anything but typical, and I shared a few examples of successful booths. As promised, here’s more about having a plan in place and executing an event marketing experience beyond the four walls of your booth.
This is part one of a two-part series. By definition, effective event marketing should be an opportunity for your audience to experience your brand. However, if you have ever attended a trade show, fair or sporting event with exhibitors, you know that often the focus at a booth becomes the free swag. So how […]