Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]
It is no secret that LinkedIn is a powerful tool for B2B social marketing. In fact, according to the Content Marketing Institute, 94% of B2B marketers use LinkedIn to distribute content and believe it is the most effective of any social marketing platform. This belief is not unfounded; the 2015 B2B Buyers Survey Report revealed […]
I was asked to write a post about the latest trends in B2B communications, so naturally, my thoughts turned to bylines. (Wait! Keep reading… I promise this isn’t a post from 1987.)
Along with the rest of the world, I anxiously counted down the days for the release of the third season of Netflix’s runaway hit, Orange Is the New Black, a morality tale set behind the bars of a women’s prison. The animals, the animals Trapped, trapped, trapped ’til the cage is full
Business leaders and marketers generally understand the power of a strong brand for B2C companies. It makes sense that the collective sum of experiences will lead a customer’s decision to purchase everything from shampoo to a new car.
Content marketing, when done well, is one of the most powerful tools in the marketer’s arsenal. It can drive awareness and affinity, and generate interest and leads. So what happens when one of your competitors launches a killer content marketing program? You know, one of those programs that creates buzz in the industry and catches […]
A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]
The likelihood of selling a $30,000 piece of industrial equipment because of a tweet is as low as winning the lottery. The chances aren’t higher with a Facebook post or a Pinterest pin. They may be slightly better with a YouTube video. And, perhaps they are a tinge higher with a LinkedIn discussion. So, does […]
Two intense days of high-energy keynotes and well-researched and presented breakouts can leave your head swimming. So much to process, so much to learn. That’s the feeling the five members of the Fahlgren Mortine team had after experiencing Content Marketing World 2014 earlier this week. The event organizers at the Content Marketing Institute continue to […]
The content marketing question most marketers are wrestling with these days is not whether or not to invest in content marketing, but rather how much to invest.