Many times, we’ve been asked by our clients, “How do I get bloggers to write about my brand?” The answer isn’t always simple – especially if this is a new strategy for your brand or business. But, working with influencers is a great way to spread awareness about your brand and ultimately grow loyalty.
This is part one of a two-part series. By definition, effective event marketing should be an opportunity for your audience to experience your brand. However, if you have ever attended a trade show, fair or sporting event with exhibitors, you know that often the focus at a booth becomes the free swag. So how […]