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brand positioning

Brand Positioning Is Neither Branding nor Positioning

Discuss

March 15, 2017November 28, 2017 Lisa Morales Cook Senior Vice President

“Coffee Talk With Linda Richman” was a character sketch Mike Myers created during his time on SNL. I loved the silly chat show when it aired in the early 1990’s. (So stamp a date on me [shrugs].) A recurring gag was to occupy the audience with a paradox for a beat or two as the […]

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