The Struggle of Creative Thinking

Leveraging Old Ideas for New Inspiration

I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]

A Branding & Marketing Genius

Ohio Elections Have Become A "Treat" for Republicans Thanks to Some "Tricks" Learned from Gov. James A. Rhodes

As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]