I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
By Melanie Bowles and Lesley Waldsmith Walking into Content Marketing World 2015 (CMW) we were excited and anxious, but we left with new ideas and a fresh perspective on the ever-evolving content marketing landscape. While it is impossible to capture it all, we compiled everything we learned from the sessions we attended into eight takeaways:
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
The 2015 Oscars are about a month away, and as I familiarize myself with all the movies sent up for your consideration, I’m reminded how powerful a good story can be. Take for instance the two films leading the field this year for Academy Award nominations. One is a dark comedy about a down-and-out actor attempting […]
As the statewide Nov. 4 general election approaches, those of us in marketing and communications can’t help but observe the process for ideas that can inform our work. One need look no further than James A. Rhodes for his genius application of three simple branding and marketing principles: staying true to the brand, delivering the […]
A few years ago, I took a pleasant after-dinner stroll with a good friend. I was visiting her summer home, and as my host, I asked her to tell me about the nighttime creatures we might confront on a warm, still evening such as this. “Owl,” she said. “Also, unclaimed kittens, noisy fish puncturing the […]
I’ve been a consultant all my life – always with clients, never client-side. My particular line of work is in brand strategy, which means I get paid to think and build pathways on behalf of my clients’ brands and markets. I’ve been at this career for 27 years and while much has changed in that […]