Yellow school buses are picking up the neighborhood kids. Crowds start to fill high school stadiums on Friday evenings. And temperatures moderate from sizzling to simply warm. That’s right – it’s annual planning and budgeting season for marketers across the land.
Planning and implementing marketing automation programs can be complex – sometimes overwhelming. It’s hard to know everything you need to be doing; and it’s easy to question if what you are doing, you’re doing right. It’s not uncommon to end up with more questions than answers. But it’s important to remember that the power of […]
The B2B buying process isn’t changing…said no one ever (or at least no one remotely plugged into today’s B2B world). The B2B buying world is completely different than it was just a few years ago. It is more competitive and the buyers themselves are more social, digitally savvy and have millions of pieces of content […]
A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]
The likelihood of selling a $30,000 piece of industrial equipment because of a tweet is as low as winning the lottery. The chances aren’t higher with a Facebook post or a Pinterest pin. They may be slightly better with a YouTube video. And, perhaps they are a tinge higher with a LinkedIn discussion. So, does […]