Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” That simple tenet was the foundation of his book How to Win Friends and Influence People. Carnegie understood that using a person’s name is crucial, especially when we don’t see them face-to-face often. […]
The B2B buying process isn’t changing…said no one ever (or at least no one remotely plugged into today’s B2B world). The B2B buying world is completely different than it was just a few years ago. It is more competitive and the buyers themselves are more social, digitally savvy and have millions of pieces of content […]
The increasing use of social media by companies to communicate directly to employees, clients and customers during a crisis should be applauded. Being open and transparent to those key constituencies via social media may help a beleaguered company recover from a serious situation and perhaps help avoid a disaster. It may not in other instances […]
By the time that David Letterman ended his reign as a late night talk show leader, he had shared more than 4,600 top 10 lists. During his 30 years on television, the topics changed to reflect what was happening in politics, sports, current events and pop culture. He developed quite a fan following for his […]
One of the perks of being in the media connections department is that we have access to the broadcast networks’ new shows starting in May. We host a New Show Lunch each Friday during the summer and invite our agency co-workers to watch them with us. Watching the pilots gives us a good idea of […]
A challenge for our growing tourism practice can be learning the various audiences destinations market to and how we, as communicators, convey experiences to media. Many of us have visited national parks, so we can easily refer to what that might be like, but some destinations, events and audiences are more niche.
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
I was asked to write a post about the latest trends in B2B communications, so naturally, my thoughts turned to bylines. (Wait! Keep reading… I promise this isn’t a post from 1987.)
Unfortunately the answer to that question is… not yet. But, it’s coming. Soon! Instagram launched advertising for select partners in 2013. Since that time, the pool of partners has grown, but it has not expanded to include any and all brands — although it may seem that way if you are a frequent user.
The marks of a successful employee communications campaign usually include milestones like leadership buy-in, program sign-ups, intranet traffic, improved morale and even attendance at events. Fahlgren Mortine was recently able to help a client achieve all of the typical measures of employee communications success, and much more. By the end of the program, employees lined up […]