Corporate investor relations officers (IROs) spend much of their time in conversations with very smart analysts and investors probing for insights that will help them decide whether to buy, sell or hold the company’s stock. To most public relations and communications professionals, that sounds intense. But you know what is more nerve-wracking for many IROs? […]
Recently I discussed the importance – and downright efficiencies – of building a brand. From the smallest startup to the largest legend, I encourage branding for all.
Along with the rest of the world, I anxiously counted down the days for the release of the third season of Netflix’s runaway hit, Orange Is the New Black, a morality tale set behind the bars of a women’s prison. The animals, the animals Trapped, trapped, trapped ’til the cage is full
Most business functions – product design, manufacturing, finance – have long used data-driven methods to continuously improve operations. But that level of quantified analysis has been elusive for marketers and communicators.
If you haven’t been to Content Marketing World, or one of the other conferences with a focus on content, you may not realize just how many technology solutions have emerged to help brands and their agencies plan, produce, distribute and measure content.
The most frequent topic of discussion in the sessions and the corridors at last week’s National Investor Relations Institute (NIRI) Annual Conference was activist investors. Attendees flocked to sessions about what to do when activists knock at your door, how to keep them from knocking at your door, and why companies aren’t better prepared for […]
Whether your marketing calendar starts on a fiscal year or the New Year, it’s never too early to start thinking about how to incorporate content marketing in your annual plans.
I watched my 33-month-old granddaughter play with the family collie, hop on her hobbyhorse and ride as though she were headed to Canada and shove nearly a ream of copy paper from her father’s desk before anyone could stop her. All of this was accomplished in under 90 seconds.
To kick off our content marketing blog series, we’re taking a deeper dive into native advertising. In our previous post, we defined native advertising as a form of advertising that follows the format, function and style of the user experience in which it’s placed. But what does a native ad look like?
Depending on your perspective, you may think content marketing is one more overhyped trend or the savior of marketing. The truth is probably in between.