In my last post I shared three simple guidelines for a successful brainstorm: Generate Heat, Pump Oxygen into the Room and Fuel for Thought. In this post, we’re going to take a deeper look at the concept of Fuel for Thought and discuss how proper planning can allow you to generate bigger, bolder ideas as a group. Though […]
We’ve all participated in a brainstorming session that resulted in only a drizzle of novel thinking. So, why are some brainstorming sessions more successful than others?
Philanthropy and community engagement have always been a part of the culture at Fahlgren Mortine. A few years ago, we collapsed three business units into one while also expanding office locations. This required associates to collaborate in new ways, and it wasn’t always easy. During this period of transition, Operation Feed was introduced to the […]
I’ve been a consultant all my life – always with clients, never client-side. My particular line of work is in brand strategy, which means I get paid to think and build pathways on behalf of my clients’ brands and markets. I’ve been at this career for 27 years and while much has changed in that […]
Collaboration keeps Oreo relevant during Super Bowl power outage It’s now the tweet heard ‘round the world… or at least around the Twittersphere. Mere minutes after half the lights went dark in the Superdome at the 2013 Super Bowl, Oreo tweeted a clever image with the tagline, “you can still dunk in the dark.” As […]
Ohio Interactive Awards and CASE Recognize Blog’s Success Students…alumni…faculty…parents…the media – a university’s communications need to reach a wide variety of audiences. Wouldn’t it be great if there were a simple way to speak to all of them at once? That’s what Fahlgren Mortine’s digital team was able to do for Denison University with the […]