Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]
Edward Richards was 27 and graduating from Yale with a master’s degree in chemical engineering. He would join the family business, marry his college sweetheart and move home to Tennessee. Edward didn’t count on the recession eroding the government contracts that comprised much of his family’s business. When the company closed, Edward responded by sending […]
A quick online search of “taglines” will yield a range of relevant blogs and articles with broad-sweeping predictions about the future of the infamous brand tagline. Branding experts from all corners of the marketing world share very different views about the significance and utility of taglines.
Along with the rest of the world, I anxiously counted down the days for the release of the third season of Netflix’s runaway hit, Orange Is the New Black, a morality tale set behind the bars of a women’s prison. The animals, the animals Trapped, trapped, trapped ’til the cage is full
At first glance, the new Apple News curator app introduced at the recent Apple Worldwide Developers Conference sounds like an unalloyed positive from a public relations and media relations perspective. As envisioned, a story placement in, for example, the New York Times or Glamour or on CNN will have the potential to be exposed to a vast […]
Depending on your perspective, you may think content marketing is one more overhyped trend or the savior of marketing. The truth is probably in between.
I’m often surprised to observe that the only brands making headlines are the result of either significant investment, or significant error. Must the stakes be so high on branding as to limit the attempt to organizations with deep pockets?
By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]
Integrated. The word used to bring up visions of long, drawn out messaging and creative sessions designed to show cohesiveness throughout different pieces and parts of a marketing plan. Repeat after me: “Everything has to be integrated. The message won’t reach consumers if it isn’t integrated.” It was drilled into our heads until we could […]