Unexpected Uses for Marketing Automation

It's Not Just for B2B Lead Generation Anymore

Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]

Facts Tell, Stories Sell

Stories Compel Audiences to Take Action

Edward Richards was 27 and graduating from Yale with a master’s degree in chemical engineering. He would join the family business, marry his college sweetheart and move home to Tennessee. Edward didn’t count on the recession eroding the government contracts that comprised much of his family’s business. When the company closed, Edward responded by sending […]

Upfronts: Presenting the Best and Brightest of the New TV Season

For Media Professionals, It’s the Most Wonderful Time of the Year!

By Bobbie Termeer, Vice President, Audio/Video Media Connections and Megan Smuckler, Senior Media Connections Planner/Buyer   Each year in May, the broadcast television networks plan elaborate presentations to introduce their new programming for the season to advertising agencies and their clients. These presentations are called the Upfronts. And, as Fahlgren Mortine media professionals and pop culture junkies, […]

How Integrated Has Changed

Integrated. The word used to bring up visions of long, drawn out messaging and creative sessions designed to show cohesiveness throughout different pieces and parts of a marketing plan. Repeat after me: “Everything has to be integrated. The message won’t reach consumers if it isn’t integrated.” It was drilled into our heads until we could […]