By Jeff Breckenridge, Senior Digital Designer and Claudia Dattilo, Media Connections Planning Director, with Marsha Hall, Senior Counselor If you rely on YouTube videos for everything from woodworking and lawn care to recipes and stain removal, you’re not alone. Today, U.S. adults invest a whopping 5.5 hours daily watching video content, according to eMarketer. And, […]
The sixth annual Content Marketing World event was held in Cleveland on September 8-9, 2016, the first since the host Content Marketing Institute was acquired by UBM. While it’s still early, there was no sign that acquisition has diminished the CMI team’s passion or attention to detail. And, unlike last year, when Cleveland was in […]
The content marketing question most marketers are wrestling with these days is not whether or not to invest in content marketing, but rather how much to invest.