Keeping up With Content

How Intelligent Content can Fuel Content Creation

Effective content marketing requires content. Lots of content. Content in any imaginable form for every available channel. It can be impossible for marketers to keep up with the constant need for content. But, what if you could create content that practically writes itself? What if you could create INTELLIGENT content?  What? Isn’t all content inherently intelligent? The […]

Formula for Content Marketing Success

Develop a Strategy + Tell People + Write it Down = Strong Foundation for Success

As I continue to reflect on last month’s experience at Content Marketing World, planning for 2015 couldn’t come at a more perfect time. As I work with clients to put the finishing touches on 2015 plans, lessons learned at this year’s conference remain top of mind – most notably the importance of a quality, integrated […]

What Corporate Marketers Can Learn from Hollywood

Find Out What Happens When Marketers Add Emotion and Suspense to Their Content Marketing

In conference rooms across the country, corporate marketers and their agency partners are struggling to develop plans and generate content that will drive results for their businesses. And very rarely do their internal clients in engineering, sales and management come to them and say, “What we need is more emotion and more suspense in our […]

Content Marketing World 2014: Dickens Would Be Proud

Event Showcases Maturity and Complexity of Content Marketing

Two intense days of high-energy keynotes and well-researched and presented breakouts can leave your head swimming. So much to process, so much to learn. That’s the feeling the five members of the Fahlgren Mortine team had after experiencing Content Marketing World 2014 earlier this week. The event organizers at the Content Marketing Institute continue to […]