Thought leadership is widely recognized as a cornerstone of a comprehensive content marketing strategy. While today’s audiences tune out overtly promotional content, they’ll tune in to valuable, relevant insights from someone they are willing to trust as an expert.
There is a thin line between predicting what you think will happen in the coming year and what you hope will happen.
A growing number of our business-to-business clients are using or becoming interested in marketing automation. They certainly are not alone. Today, 53 percent of Fortune 500 B2B companies have adopted some form of marketing automation technology—a 112 percent increase from 2013. What business wouldn’t like the concept of automating repetitive tasks, nurturing prospects with personalized […]
I recently had the privilege of representing Fahlgren Mortine at the 2014 IPREX Global Leadership Conference in Boston. This annual event focused on digital topics that are highly relevant to the work we do as marketing and communication professionals every day including, inbound marketing, content strategy, B2B communication, public relations and social measurement. It was […]