As direct marketers, we work hard to build and curate the contacts in our database and segmented lists are among our most treasured assets. We cultivate and nurture them. We work to understand what it is that will resonate with each of them as individuals. And we try to provide relevant content that inspires them to […]
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One Size Does Not Fit All
Identifying the Right Content for Social Media
I had my growth spurt when I was in the eighth grade. It’s called being a late bloomer. So I spent most of my youth as a small, skinny kid. I remember going to a basketball camp in grade school and they handed out our uniforms for the week. The tag said, “one size fits […]
So You Want to Work With Bloggers?
Six Steps to Get You Started
Many times, we’ve been asked by our clients, “How do I get bloggers to write about my brand?” The answer isn’t always simple – especially if this is a new strategy for your brand or business. But, working with influencers is a great way to spread awareness about your brand and ultimately grow loyalty.
New to Native?
The Basics to Understanding Native Advertising
What is native advertising? Why should I use native advertising? How can I make native advertising work for my brand?
What Corporate Marketers Can Learn from Hollywood
Find Out What Happens When Marketers Add Emotion and Suspense to Their Content Marketing
In conference rooms across the country, corporate marketers and their agency partners are struggling to develop plans and generate content that will drive results for their businesses. And very rarely do their internal clients in engineering, sales and management come to them and say, “What we need is more emotion and more suspense in our […]
Newsroom Culture Wars
Four Things You Need To Know About Culture Wars In Today’s Newsroom
Which headline would you be more likely to click on: “10 Things You Didn’t Know About Eva Mendes and Ryan Gosling’s New Baby” or “What’s New with the Crisis in Syria”? We all know what we should click on. We know which story we should be informed about and want to read. But we don’t […]
Content Marketing World 2014: Dickens Would Be Proud
Event Showcases Maturity and Complexity of Content Marketing
Two intense days of high-energy keynotes and well-researched and presented breakouts can leave your head swimming. So much to process, so much to learn. That’s the feeling the five members of the Fahlgren Mortine team had after experiencing Content Marketing World 2014 earlier this week. The event organizers at the Content Marketing Institute continue to […]
Are Viral Videos an Art or a Science?
Four Best Practices For Creating Compelling Video Content
Since 2005 when the first YouTube clip, a short SNL skit, went viral and collected more than five million views, marketers have been trying to identify the formula to recreate similar serendipitous moments for their brands. And now, after nearly 10 years of wrestling with this subject, I’d like to think we’re all a little […]
You Sound Like a Broken Record
The Importance of Varying Content Across Social Media Channels
Imagine yourself at a party with a mix of family members, friends, and friends of friends. You start by mingling with your aunt and her husband – they ask you about your job, and you politely give them updates on all the new and exciting things happening in your life. Then, you go chat with […]
Once Upon a Time …
Storytelling appeals to audiences of all ages I recently made a 230-mile detour to deliver birthday presents to my four-year-old niece, Halle. She loved the special markers she could use to custom color her new washable stuffed horse. Only a few minutes passed, however, before she discarded the horse, hopped onto the couch and thrust […]