Advertising. Marketing. Creative communications. Whatever you call it, it’s what gets me up in the morning. I’ve grown up connecting with brands like Sony, Nike, Pepsi, Coca-Cola, and many more. And I think, at least in part, the way that they connected their brand with me is what drew me to a career in advertising and creative […]
Imagine a guy named John who travels to his office from his suburban home every day. Along the way, he sees billboards, listens to the radio and maybe stops at his favorite coffee shop. He arrives at the office, checks his social media channels for updates and then enters the building, where he suddenly turns […]
It’s here. The day has finally come when your agency’s creative team is going to present concepts for your next big campaign. You can barely contain your excitement. You hold your breath as each concept is shared. And when it’s over… meh. You’re thinking, “That’s it?” It all seems… you’re not quite sure… off the […]
I recently returned from the IPREX Global Leadership Conference in Philadelphia. It was an amazing experience where I was able to network, share best practices and learn from emerging leaders from PR and marketing agencies around the globe. One standout session was called “Creative Steals.” Before meeting, we were tasked with sharing ideas and campaigns that we […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
Organ donation. It’s something that most of us don’t want to think about. But there is a huge need for organ, eye and tissue donors to help the thousands of people whose lives could be saved or drastically improved by the generosity of a donor. Fahlgren Mortine is privileged to work with the Ohio Department […]
Fahlgren Mortine sent Mary Hoy and Dennis Brown to SXSW Interactive – neither of whom had experienced the event before. They shared their initial experiences with each other – and with us – in these emails.
I remember when I graduated college and landed my first graphic designer job. I felt so cool. Designer is one of those words that implies you’re an expert at something AND you look cool while doing it. I was ready to create the hippest, most original graphics around. The thought gave me butterflies in my […]
It’s a much debated and ever-evolving element of the advertising world: the creative brief. Every agency has one. It may be a one-page slide listing the bare bones facts, or a 10-page document meticulously detailing every known fact about the client, product and project. Just do a quick web search for “creative briefs” and you […]