Don’t get into a public fight with media over negative stories. That’s always been the conventional wisdom for organizations faced with bad press. Going on the offensive just fuels the controversy and generates more coverage that keeps the story alive. However, two current controversies suggest viewpoints may be changing.
The increasing use of social media by companies to communicate directly to employees, clients and customers during a crisis should be applauded. Being open and transparent to those key constituencies via social media may help a beleaguered company recover from a serious situation and perhaps help avoid a disaster. It may not in other instances […]