“Take a walk in someone else’s shoes.” This is a phrase we hear often. It is especially relevant for communication practitioners who step into the metaphorical shoes of their client in order to understand their point of view. It’s also used to see through the lens of a target audience to identify the best approach […]
On the 40-year-old game show Family Feud, it pays to think like everyone else, but as marketers, it can be easy to default to the “clever” mindset. What’s different? What’s never been done before? How can we be the first?
Workplace culture is highly valued at Fahlgren Mortine and Turner PR. In Part II of this quarter’s Q&A series, Christine Turner shares her thoughts about the importance of culture. Neil Mortine’s opinions on the same topic were captured in an earlier post.
Since the birth of coupons in the 1990s, customers have been frantic about having one in order to avail deals and discounts and buy products at a lower price. But with the advent of the internet and social media, department stores started to adapt and make these coupons accessible online. Now, you have the Internet […]
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
We’re fortunate to work in an industry of great passion and pride. It makes inspiration easy to find and excitement gratuitous. But this is still hard work. There are tight timelines, heavy hurdles and long days. The truth is, for me, punching a clock isn’t satisfying. A guaranteed 5 o’clock departure sounds nice in theory, […]
I have officially experienced my first Fahlgren Mortine Halloween. Where to begin? All associates were encouraged to dress as themes by department and my area was deemed the heart of the jungle. After a brief discussion it was decided that I would dress as a giraffe. Unfortunately, I put off getting my costume until the […]
Today is the first day of Shocktober here at Fahlgren Mortine, and it’s the start of our holiday season filled with CEOs hiding in closets and prank phone calls from clients. In fact, when Neil Mortine called to offer me a job as a senior account executive with his firm several years ago, luring me […]
Philanthropy and community engagement have always been a part of the culture at Fahlgren Mortine. A few years ago, we collapsed three business units into one while also expanding office locations. This required associates to collaborate in new ways, and it wasn’t always easy. During this period of transition, Operation Feed was introduced to the […]
Many people have opinions – positive and negative – about advertising agencies and public relations firms. So how does working in an agency compare to being on the client side? Having spent more than half of my career in a client role, and nearly half on the agency side, I’ve seen a lot of positives […]