Individualization in the Online World

The Most Important Word in the Digital Language

Dale Carnegie famously said, “Remember that a person’s name is, to that person, the sweetest and most important sound in any language.” That simple tenet was the foundation of his book How to Win Friends and Influence People. Carnegie understood that using a person’s name is crucial, especially when we don’t see them face-to-face often. […]

Social Analytics 101

Measuring What Matters

What is the value of a Facebook like? A Twitter mention? A repinned image on Pinterest? These are the existential social media questions of our time, and ones that all marketers are struggling to answer. Over the past decade, social media has changed the way many people think about marketing and communications. Now entering maturity, […]

Marketing Automation in 2016

Usability and Integration Unlock Value

This is part two of our digital marketing predictions for 2016 series. As marketing automation continues to mature, the fast-growing industry is starting to stabilize. While 2016 may not be a wildly transformative year, we expect to see incremental rather than radical change. These incremental changes will have a significant impact as they allow more users […]

Unexpected Uses for Marketing Automation

It's Not Just for B2B Lead Generation Anymore

Marketing automation technology is quickly becoming ubiquitous among B2B companies working to coax the most from their lead generation efforts. And it’s not hard to see why. Marketing automation is a proven method of capturing more and better leads, nurturing them with personalized and customized content, helping sales teams close more deals faster and establishing […]