As 1,300 higher education marketers settled in for the opening keynote at the American Marketing Association Symposium for Higher Education Marketing in Chicago last month, I expected the keynote speech to be focused on one of the hot industry topics such as rising tuition, affordability and value of a higher education degree, the best way […]
education
Win the Attention of Today’s Connected Teen
Social Media Tips for Higher Education Marketers
Today’s teens are immersed in the digital space using mobile devices and laptops to access information, conduct research and find entertainment. Smartphones are extensions of their arms and they use them to manage every aspect of their lives. It’s probably no surprise to anyone that Twitter, Facebook and Instagram are their preferred channels. So how […]
Create Content for the Elusive Audience
Advice for Communicators in Higher Education
Get real. That was my takeaway from a day at Content Marketing World 2015 spent with dozens of communicators who work in higher education. Authenticity was the buzzword. It’s the glue that bonds people to brands. There was great dialogue about how colleges and universities can connect with their target audiences, and there are many […]
Get Schooled on Content Marketing
Fahlgren Mortine Heads to Content Marketing World
Back to school — the time of the year where kids grab their backpacks, file back into the classrooms and start a new year of learning. But they aren’t the only ones expanding their knowledge this fall.
Intern Life at Fahlgren Mortine
Our Summer in the Real World of Marketing and Communications
By Anna Crabill & Kristen Tomins Working as an intern at Fahlgren Mortine is unlike anything either of us has ever experienced. Going into this internship, both of us were extremely intimidated at the thought of working in an agency. Because Fahlgren Mortine has a structured internship program, we’re getting real-world experience. You’re not treated […]
You Can’t Go Wrong When You Write
The Timeless, Tasteful Thank You Note
This morning I, along with several colleagues, had the opportunity to give our summer interns advice and ideas about interviewing and full-time jobs after graduation. Yes, I graduated when the classifieds in the newspaper were still the best way to quickly find out about open positions. I’ll leave it to you to determine how long […]
Sharpening our Spearheads
The Evolution of the Marketing Communications Industry
The Clovis spearhead was created nearly 13,000 years ago. As our predecessors roamed the land, it took them more than 8,000 years to realize that, if they made the spearhead just a little bigger, they could sharpen it after each use, rather than creating an entirely new spear. Flash-forward to 2015, the world is buzzing […]
The death of cursive
Changes in elementary schools’ curriculum a sad, yet sensible sight to an art director Have you heard all of the hoopla about cursive in the news? Apparently schools across the country are deciding to do away with the classic script handwriting. Other schools are just reducing the amount of time and emphasis placed on cursive instruction. […]
Lessons from the Client Side
What agencies can learn from the world of healthcare Before I joined Fahlgren (seven years ago this month), I spent my entire career working for hospitals and health systems. For some in the agency world, hiring a person with no agency experience is out of the question. But now that I’ve been on “the dark […]