Evolution is the name of the game for social networks, but the most recent changes seem to hint at more of a revolution. Up to this point, most brands looked to social media as an organic way to connect and have a conversation with their users. Today, due to changes in the platforms and increased […]
If you have ever been involved in a Web project as a client or an agency, you have probably heard the analogy of building a house. How many rooms it has relates to content groupings; how to get between rooms as navigation; flexibility to add on later if a remodel is needed versus an entire […]
A recent PR News email included this headline: “PR is 88 percent more effective than content marketing, says new Nielsen Study.”
When people outside of advertising find out that I make my living as a creative director, their first response is often a wistful, “Wow, I could never do that. I’m just not creative.”
Consider the search query: a fragment of a thought, the most general of ideas, a question to be answered. Search is the initial point of reference for accessing information, and it is present across a variety of devices – smartphones, desktop computers, laptops and tablets. The discovery process usually begins with a single search query.
The roles for all involved with tourism marketing are changing, and it’s important to stay connected to the front lines of CVBs, DMOs, hotels, attractions and others to understand how key trends are hitting home – and what to do about them. This month, I teamed up with Angela Berardino at Turner PR to talk […]
The past few months have been busy as we help many of our clients prepare for the start of their fiscal year next month. It’s a more exciting time than ever before because of the proliferation of paid, earned, shared and owned channels available, and increased ease of access to data for measurement. Measurement is […]
The content marketing question most marketers are wrestling with these days is not whether or not to invest in content marketing, but rather how much to invest.
A client of mine just completed a major, global thought-leadership effort that we had worked together on for about five months. In the data center space, the outcome was better than we all could have hoped; it achieved our stated objectives of U.S. media interest, drove significant social media engagement and has taken on a […]
Wikipedia’s relationship with regard to communications professionals has been a complicated and controversial one. For years, it has been frowned upon to include Wikipedia as part of a marketing and communications plan. A key tenet of Wikipedia is neutrality, and marketing is seen by many as not neutral. This viewpoint has been aggravated by the […]