The Impact of Search on Brand Marketing

Uncovering The Benefits of Paid Search

Consider the search query: a fragment of a thought, the most general of ideas, a question to be answered. Search is the initial point of reference for accessing information, and it is present across a variety of devices – smartphones, desktop computers, laptops and tablets. The discovery process usually begins with a single search query.

The Changing Game for Travel PR Professionals

Seismic Shifts in Travel and Tourism Industry Impact the Role of the Travel PR Professional

The roles for all involved with tourism marketing are changing, and it’s important to stay connected to the front lines of CVBs, DMOs, hotels, attractions and others to understand how key trends are hitting home – and what to do about them. This month, I teamed up with Angela Berardino at Turner PR to talk […]